Audience Persona Template

 

Biography

Name:

Workplace:

Job Description:

 

Demographics

Age:

Gender:

Income Level:

Level of Education:

Location:

            Rural   

            Suburban

            Urban

 

 

Hobbies & Interests

Hobby 1:

Hobby 2:

Interest 1:

Interest 2:

 

Challenges & Goals

Describe:

 

 

Personal Summary

How would your target customer or audience describe themselves?

 

Values & Fears

What your audience expects from your service:

 

Common concerns that prevent them from converting:

 

 

Favorite Blogs & News Sources

List 5-10 popular sources for your demographic:

 

 

 

 

 

 

 

 

 

 

 

Customer Quote

Add a real quote from a real customer that your persona might say: