[Insert Company Name] Marketing Plan
For
[Year] – [Year]
Table of Contents
Executive Summary
Your mission statement should answer the following question:
- All the different products and services your team offers
- How long your company has been running
- An introduction to your marketing team
- The structure of your marketing team
- Any additional team members that your marketing team works with either instead the company or freelancers
- The mission statement of the business
- Your main marketing objectives and tactics
Mission Statement
Channel Selection:
Social Channels:
a.
b.
c.
d.
e.
Blog hosting platforms:
Email publishing platforms:
Website and landing page platforms:
Goals
Awareness:
Consideration:
Purchase:
Loyalty:
Advocacy:
SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
Competitor Analysis
Competitor One:
Channels Utilized:
Voice and Tone:
Tactics:
Competitor Two:
Channels Utilized:
Voice and Tone:
Tactics:
Competitor Three:
Channels Utilized:
Voice and Tone:
Tactics:
Competitor Four:
Channels Utilized:
Voice and Tone:
Tactics:
Competitor Five:
Channels Utilized:
Voice and Tone:
Tactics:
Audience Persona
Who are they:
- Where in the world are they located?
- What do they do for a job? What position are they in?
- What industry do they work in?
- How old are they?
- Goals or Challenges?
- Values and fears?
- What can our company or product do to help solve their problems?
What problems are they facing?
How does our product or company help solve those problems?
Project Breakdown:
January
February
March
April
May
June
July
August
September
October
November
December
Budget:
Budget for social media:
Budget for email marketing:
Budget for website/blog:
Budget for video:
Budget for PPC:
Budget for display advertising:
Promotion Strategy
Content Types:
a.
b.
c.
d.
e.
Promotional Templates
1.
2.
3.
4.
5.
Measuring Success
Goal One:
Metric to be measured:
Goal:
Goal Two:
Metric to be measured:
Goal:
Goal Three:
Metric to be measured:
Goal:
Goal Four:
Metric to be measured:
Goal:
Goal Five:
Metric to be measured:
Goal:
Goal Six:
Metric to be measured:
Goal:
Goal Seven:
Metric to be measured:
Goal:
Goal Eight:
Metric to be measured:
Goal:
